since 1976
since 1976
LEPAS Malaysia today announced its network expansion strategy for Malaysia, marking a major milestone in preparation for an official market launch in the first half of 2026.
The brand has confirmed the establishment of 20 sales and service outlets strategically located across key states in Peninsular and East Malaysia, with a target to complete a total of 30 outlets by the end of 2026.
The LEPAS model lineup, comprising the L4, L6 and L8 SUVs, is built on Chery Group’s all-new global NEV (New Energy Vehicle) platform, engineered to accommodate diverse vehicle sizes and support multiple powertrain options, including internal combustion, hybrid and fully electric systems. LEPAS’ global foundation is backed by Chery Group’s world-class R&D, engineering, and supply capabilities.
With Leopard Aesthetics as its design foundation, Exquisite Space as its product strength, and Elegant Driving at its core, LEPAS aims to establish elegance as a global universal language, empowering users to Drive Your Elegance.
“Designed for a generation that is confident, creative and connected, LEPAS is built for individuals who seek balance in career, family and passion, and who expect their cars to reflect their personal aesthetic and lifestyle,” said Mr. Men Lin Bo, Executive Vice President, Chery Corporate Malaysia.
“As we prepare for our 2026 debut, our focus is to ensure every customer experiences the refined design and dependable technology that define LEPAS. Our growing network marks the beginning of long-term commitment to the Malaysian market," added Men.
LEPAS is rapidly building a strong global presence, with momentum building across Europe, Middle East, Africa and Southeast Asia. This emerging footprint reflects a global community that believes in LEPAS’ vision for elegant innovative mobility. Malaysian customers will be among the first to experience a brand shaped by dependable engineering, heartfelt commitment, and journeys designed to inspire confidence and connection.
By leveraging Chery Group’s nearly 30 years of manufacturing expertise and global supply chain, LEPAS brand is bringing a mobility experience to Malaysia that seamlessly blends technological sophistication with exquisite elegance.
LEPAS will also introduce its signature Lifestyle Experience Center in the Klang Valley. The immersive space will allow customers to experience the "Preferred Brand for Elegant Mobility Life" through curated lifestyle zones and learn about LEPAS Elegant Technology.
Network highlights
<20 dealer showrooms spanning major urban centers including Kuala Lumpur, Selangor, Johor, Penang, Sarawak, Sabah and beyond.
<Scheduled rollout to reach 30 strategic touchpoints by December 2026.
<Trained sales and service personnel certified under LEPAS Malaysia’s proprietary training programs.
<Comprehensive parts supply network and warranty support systems to uphold service quality standards.
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